1kg Big Burrito a hit for Mad Mex
Australian burrito chain Mad Mex has seen a successful uptake on its month-long Cinco de Mayo Big Burrito challenge, reporting over 2000 of the one-kilogram burritos sold at its nine outlets in NSW, Queensland and Victoria.
“It’s fantastic to see how popular and how much excitement the Big Burrito Challenge has created with our customers,” says Mad Mex Founder, Clovis Young. “The level of activity on twitter, facebook pages, and in blogs has exceeded our expectation and certainly the sheer number of customers that have taken the challenge has exceeded our forecasts. The challengers have made this competition their own, some competing against their mates to finish it first while others have refused to give up until they’d polished it off, no matter how long it took. And it’s not just the guys successfully rising to the challenge, we’ve seen a lot of young women come in and match the guys in their efforts.”
Since the Big Burrito first appeared on menu boards at the beginning of the month, the brand’s Facebook page has rapidly filled with photos of customers’ Big Burrito feats in an online Hall of Fame while Twitter has been awash with Tweeters bragging of their accomplishments in finishing it.
Filled with double the standard portion, wrapped in two tortillas and weighing in at a hefty one kilogram, the Big Burrito temporary promotion has tapped the same food-endurance frenzy as KFC’s Double burger.
The company said the Big Burrito was conceived as an “engaging and fun way to mark the Cinco de Mayo holiday on 5 May, offering customers a challenge with the same 2-to-1 odds that a Mexican army overcame in a historic battle that the holiday commemorates”.
Demand in-store for the Big Burrito has seen eager diners happily queue to take their shot at the Big Burrito, one Tweeter last week posting a photo of the line for Sydney’s Circular Quay store snaking half the length of the shopping centre.
As well have having their photos posted in the online Hall of Fame, successful challengers also receive a special-edition t-shirt providing “bragging rights”.
Mad Mex currently operates seven outlets in NSW, one in Melbourne and one in Brisbane.
I think Hall of Shame would be a better description……. this is pure piggy-ism……
How can we teach our kids to eat healthy when stores like this make it fun to eat huge and think it is fun to do so? Haven’t they heard about the obesity epidemic?
How PATHETIC is this story AFN. Either you are becoming irrelevant or this smacks of being an advertisement! THOUGHT FOR FOOD is what you are supposed to be giving us NOT “crap for cash”!
And we wonder why we have an overly obese society with major health issues?!?
Medicine cannot cure the damage done by unhealthy diets.
These unhealthy synthetically manufactured foods should be dearer than healthy foods.
Fast food should be taxed to the extent of cigarettes and alcohol to pay for the medical disasters they cause
All you haters can go home and chew on a piece of celery. You ain’t gonna live forever so you best get your skinny asses over to Mad Mex and eat that burrito. Unless you be using you health-talk because you be afeared and can’t handle the big one. I live for Mad Mex. Ps, buy one for your kids, too, and stop being so mean.
1kg burrito is a phenominal idea!!!!!, I have never been to MAD MEX before, BUT!! come May, once this challenge starts, My friends and I cannot wait to go there and partake in this amazing nutritional, gastronomical fiesta!!
BRING IT ON!!!!! The only obesity Im sensing is in those negative comments. They are medically obese with fear. Eat a bag of doodles…… they’re low in Kj’s
The negatives comments written above are ridiculous!
If YOU don’t want to eat the burrito, don’t eat it! Don’t whinge at other people doing what they want to do. If they want to go and eat a 1kg burrito, let them go eat it!!
It’s not up to you to tell people what is right and wrong with their diet, and it’s not up to you to tell a restaurant what they can and can’t sell. Stop pushing your opinions and views onto other people, control your own lives, do what you want to do, eat what you want to eat…..within your own lives!!
Do you also tell people what is right and wrong with their lives? Their sexuality? Their Race? Their Religion?….If yes, then you have serious problems….If, No?? well don’t tell people what they should and shouldn’t eat!!
Thanks,
Scott
Mad Mex isn’t even bad food.
Pefect after-workout meal in fact, will make you big and strong… not obese.
Doing pretend you know stuff you have no idea about.
Get off the couch, do some exercise and indulge in some 1kg of goodness!