Chobani hopes to bring U.S. Greek yoghurt boom to Australia
One of the U.S.’s leading Greek yoghurt brands, Chobani, has launched its flavoured Greek yogurt range in Woolworths’ stores this week throughout New South Wales.
In August 2011, Australian Food News reported Greek yogurt sales had increased in the U.S. by a staggering 2500 per cent in the last five years. The Chobani brand gained tremendous market share, growing from just 5 per cent in March 2008 to 48 per cent in March 2011.
Chobani’s launch in Australia marks the first international expansion for the brand. Chobani’s CEO and Founder Hamdi Ulukaya said, “We chose Australia as our first international market because we know that Australian consumers are passionate about food, and we hope they’ll love Chobani as much as our American fans do.
“Our goal is to grow the yoghurt category in Australia,” said Mr Ulukaya. “Our launch in NSW is the first step towards bringing Chobani to all of Australia.”
Chobani is distributed in Australia through Bead Foods, a wholly owned subsidiary of Chobani, and will be available in a variety of 170g flavours: Peach (fat free), Blueberry (fat free), Strawberry (fat free), Vanilla (fat free), Mango (98% fat free), Passion Fruit (98% fat free), and Pineapple (98% fat free).
Why are we importing Yoghurt from overseas when Australian dairy farmers are against the wall!!!!! I hope nobody buys this stuff, I wont.
Just bought the vanilla version today and quite frankly not sure what all the fuss is about as certainly not the creamy greek style yoghurt we are used to. I say buy Australian, Tamar Valley, Jalna, Gippsland and Swan are much much nicer than this very unflavoured and bland American product.
Hear Hear.
These yogurts were just handed out at North Sydney this morning.
We need to support Australian dairy farmers and produce made in Australia.
We have so many good yogurt producers in Australia, there is no need to import from the US, as JB rightly points out.
Perhaps Attiki can restart producing their lovely thick greek yogurt.
I could understand some Greek producers like Fage that make the lovely “Total” brand of thick greek yogurt exporting to OZ, the quality of Fage is very good. However, given that OZ production is so good I don’t think we need lesser quality imports from the US, regardless of our Free Trade Agreement!
They are going to be making it here in Australia very soon and therefore supporting the local dairy farmers. ( and creating more local jobs )
@JB: the Vanilla one is my least favourite one. You should try the Blueberry or peach one, they are much nicer. ( in my humble opinion )
My understanding is that Chobani is eager to introduce their product to the Australian “foodie culture.” Yet, there is none to be found in Melbourne? Melbourne is the foodie capital of Oz!
This is especially surprising as their production facility is located in Dandenong Victoria, very close to Melbourne.
They have taken great steps to be allowed to compete with other Australian yogurt companies. For example, see what “Brigitte” says above about “supporting local dairy farmers and creating more local jobs.” They are a friendly competitor.
Chobani claims to have at least twice as much protein and less sugar than other brands. I for one, would like to choose my own yogurt. Not have brands banned from our shelves. I want to try Chobani.
Frankly, im glad that chobani is sold in Australia now. I have not yet found an Australian brand of greek yogurt. All i see is greek “style” yogurt which isn’t healthy. Chobani aims to produce authentic greek yogurt and less carbs for the win.
I can’t believe you guys!!! Why don’t you support an International company selling its products directly to Australia?
I guess if you don’t support this, you SHOULD NOT support Australian firms trying to crack into international market as well.
Also, i now know why is Calvin Klein or any big designer brand or Any other awesome electronic product are expensive in Australia.
They don’t want to come here…because people like you don’t support them? i guess..
I work at Chobani in the main plant in New Berlin,N.Y. I think that it is great that the company is going to Austalia, and it will create a lot of local jobs.
I agree, I do not like the Vanilla either, that is the worst flavor to try. The best flavor is Apple cinnamon, raspberry, blood orange, blueberry, and for the kids flavors, Honeynana, Orange Vanilla, That tastes lie a creamsicle.
Christina Althea Xanthaky
They may be supporting the dairy farmers but what about the fruit growers, they send big $$$$ bringing in fruit from the US because they dont think ours is good enough.
Great to see on sunrise this morning
Hi
I am a big fan of Chobani yogurt, but I have noticed in the last couple of months they seem to be changing from nice and thick and creamy to more of a ‘watery’ texture?
This is across most flavours and I would buy 15 – 25 tubs a week for my family.
I buy them on special because at full price they are still too expensive for the amount you get in a tub. At around $1 a tub at Foodland on special, they are a great buy.
However not happy with the texture at the moment, please go back to the original thickness when they were first released. Some of my co-worker that I got to purchase them have stopped now because they say it’s too watery now??
Thanks, Rosale
Howdy
We only have seen Chobani 6-8 weeks back and thought you butte a new edible yogurt and even better a homemade product, that’s until I spotted it on an American channel recently.
I believe we here are to interested in buying o/s when we can get the products here, it may cost a couple more cents but it is worth it too keep some work local and that’s not just yogurts but other products.
Thanks, Jim