Unilever to distribute Sara Lee’s premium range of ice-cream in Australia
Unilever Australasia and Sara Lee Australia today announced a distribution agreement for the full service supply of the Sara Lee Premium Ice Cream range to the ‘out of home
market’.
Sara Lee, the first brand to enter the Super Premium ice cream market, has close to 30% of the Super Premium segment and is the market leader in frozen desserts in the grocery distribution channel.
Sara Lee’s out of home distribution has, to date, focused on cafes and restaurants, with the new deal designed to improve access to a much wider range of distribution channels – including service stations and convenience stores.
Eugene Scholten, Managing Director of Sara Lee Bakery Division, said the deal with the maker of Streets would offer considerable benefits for the Sara Lee brand.
“Sara Lee has a very strong position in the retail grocery Super Premium ice cream market so it only makes sense that we expand our footprint in the out of home market,” he explained.
Alain Moffroid, Vice President Customer Development, Unilever Australasia, echoed similar sentiments.
“Sara Lee is a trusted brand that everyone knows and loves, and now consumers will be able to buy Sara Lee in service stations and convenience stores nationwide,” he said. “We look forward to distributing a brand with such a strong franchise that will work hard for our customer’s business and delight consumers across Australia.”
Unilever will begin distribution of Sara Lee premium ice-cream products next week.
saralee -i’m now convinced with the last purchased french vanilla ice cream from woolly’s, that the recipe has been altered.. commercial pressures or saralee’s own decision, not my concern- this is just feedback from a long time enjoyer. the ice cream is no longer as thick and heavy as it once was…now trying other brands, its tasting as sweet and airy as any other ice confections..where once it highly considered– as stated on the label. coniseur is now heavier.. and now my preference. thankyou for many years of traditional ice cream. ian.
Dear Sir/Madame,
My family absolutely loves your pies and cakes. As a part time writer,I have written 4 commmercials that I would like to submit for your advertising agency’s consideration. Would you kindly tell me who I have to contact for submission.
Thank you very much.
Gary Aboff