11 March 2025
Apple looks to block Woolworths’ trademark application
Technology giant Apple is looking to prevent Woolworths from using their new logo, arguing it resembles the Apple trademark.
Woolworths launched the rebranding early this year with a logo they contend to be a stylised ‘w’ that looks like a piece of peeling fruit. Apple says it is, well, an apple, and is taking its case to trademark body IP Australia.
IP Australia must determine whether or not the Woolworths logo could create confusion for customers in light of the Apple trademark when considering the Woolworths trademark application.
Apple has reportedly been concerned by Woolworths’ presence in the technology sector, which could make it more of a direct competitor in the future.
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As Woolworths doesn’t manufacture computer hardware and Apple Inc. don’t retail groceries I fail to see how there could be an issue here. Perhaps Woolworths could give Apple Inc. a guarantee they won’t ever brand any computer or digital technology with their Apple peel logo? Maybe that would suffice.
I can certainly understand Apple Inc. doing everything to protect their logo though