Baskin-Robbins appoints new Aus General Manager

Posted by Nicole Eckersley on 11th January 2011

Baskin-Robbins, the world’s largest ice cream brand, today announced the appointment of an experienced restaurant industry executive to lead its efforts in Australia.

The company said that its new appointee, Ian Martin, General Manager, Australia/New Zealand, would bring a wealth of experience within the restaurant industry and a successful track record representing some of the world’s most prominent retail brands.

The company said the move was in keeping with its plan to grow its brand in Australia and to enhance support for its franchisees.

Baskin-Robbins currently operates 6,000 retail shops in 33 countries, as part of the Dunkin’ Brands, Inc. family of companies.

“With an extensive background in the restaurant industry, Ian will be responsible for overseeing Baskin-Robbins operations, marketing, supply chain, training and business development activity in Australia and New Zealand. Most importantly, he will be focused on building franchisee relationships and working with them to grow the brand’s presence in the market,” said a release from the company.

“Ian has a tremendous history of developing creative marketing strategies and programs that have delivered results for some of the most respected companies in our industry,” said Srinivas Kumar, President and Chief Operating Officer of Baskin-Robbins International.  “We are thrilled to have Ian leading our continued efforts to grow Baskin-Robbins in Australia.”

Prior to joining Baskin-Robbins, Martin held positions as Group Chief Executive for Gloria Jean’s Coffees International, including developing a three-year strategic growth plan and accelerating store growth.

Martin also served as SVP & President AsiaPac for Burger King Corporation based in London and as Chief Financial Officer – Asia for Yum! Restaurants International based in Singapore.

Earlier in his career, Martin worked in Hong Kong for the Jardine Restaurant Group which held master franchises, for among others, Pizza Hut, Taco Bell, Ruby Tuesday and Sizzler restaurants within the Asia region.

Martin holds a MBA from Heriot-Watt University, a BA from Victoria University of Technology, and the Advance Management Programme at Oxford University.  He is also a Fellow of the Australian Society of CPAs.