Hellmann’s mayonnaise expands cage-free offerings

Posted by Nicole Eckersley on 18th May 2011

chicken-farm.jpgUnilever has announced that two more of its Hellmann’s Mayonnaise products will use 100% cage-free eggs in the United States.

Hellmann’s Canola Cholesterol Free Mayonnaise and its Reduced Fat Mayonnaise with Olive Oil have now been transitioned to cage-free eggs, a move that the company says is part of a plan to transition all its recipes to higher-welfare ingredients.

“Coming off of last year’s successful launch of Hellmann’s Light with 100 percent cage-free eggs, we are excited to increase our offerings of our cage-free egg recipes with the introduction of these products,” said Melissa Weingarten, Hellmann’s senior brand manager.

“More than ever before, consumers are attuned to what’s in their food and where it comes from. We are committed to recipes featuring real, simple ingredients, such as eggs, oil, and vinegar, and Hellmann’s is proud to continue our transition to using cage-free eggs for all of our mayonnaise recipes.”

Cage-free eggs used in Hellmann’s mayonnaise recipes are ‘American Humane Certified’, a certification program administered by the American Humane Association (AHA), the leading certifier of cage-free eggs in the U.S.

In March 2010, Hellmann’s Light became the first packaged food product of its stature and volume to offer a recipe containing 100 percent cage-free eggs.

Unilever, the manufacturer of Hellmann’s, said it aims to move to 100% cage free eggs for all its products globally as outlined in its Unilever Sustainable Living Plan. The Plan serves as the company’s roadmap for decoupling future growth from environmental impact.