Woolworths to add front-of-pack Daily Intakes to its private labels
Woolworths has announced plans to add Daily Intake Guide information to the front of all of its private label foods
Daily Intake Guide thumbnail labels already feature on more than 4000 supermarket products across Australia, and Woolworths said it plans to increase their use to its full range of products within the next 12 months.
The move was applauded by the Australian Food and Grocery Council, which has championed the use of DIG labelling over other front-of-pack nutritional labelling styles, such as the traffic light labels recommended by the Blewett Labelling Review or Sanitarium’s recently launched <a href=”https://www.ausfoodnews.com.au/2011/04/08/sanitarium-debuts-own-traffic-light-labelling-system.html”>Healthy Eating System</a>.
Daily Intake Guides calculate a product’s nutritional values as a percentage of the Recommended Daily Intake of each nutrient, based on an adult requirement of 8700kj (just over 2000 kCal) per day.
The move is a win for the AFGC’s preferred labelling system, which many groups have been critical of as too confusing for consumers to understand easily.
The AFGC has supported the system with a “Healthy Eating, Made Easy” aTV dvertising campaign, as well as consumer education material and magazines in stores.
Woolworths can help Australia and it’s people,and promote it’s own label by using ALL Australian Product,Produce,Ingredients in all their lines. If it ain’t AUSTRALIAN MADE,AUSTRALIAN PRODUCE, just forget it,I will not shop at your store,I have advised many young,old shoppers on labelling,many have thanked me for bringing it to their attention,and now know what to look for.
Sure we need a Carbon Tax to stop all the imported products being dumped on our doorstep,WHY do it? when we grow it here? Oh’ it’s cheaper from overseas you say.Let me tell you the only winner is Woolworths,and keeping your shareholders happy.You make me sick,as do Coles,you are all the same.
Look for my brand,the dented tin,the holed packet,the texta note on the rack or produce counter,where I have marked you,for imported profit maker,rippoff merchant. Happy Hunting,I intend to keep busy whilst you keep doing the wrong thing by Genuine Aussie People.