Hungry Jacks introduces kilojoule contents to its menus
Hungry Jack’s has become the first major fast food chain in Australia to display the kilojoule content of items on its restaurant menus across Australia.
From today, kilojoule content of every Hungry Jack’s product – from burgers to salads – are displayed in its 345 restaurants in Australia. The fast food chain’s menus will also display the average adult daily energy intake of 8700 kilojoules, allowing its customers to work out how much of this will be consumed by their choice from the menu.
Hungry Jack’s CEO Aaron McKie said, “We thought it was important to implement this initiative across the country, not just in New South Wales where it will be a legislative requirement by February next year. We hope there will be consistency to the approach taken by other states and territory governments considering similar legislation.
Mr McKie also said that Hungry Jack’s has been working to improve the nutritional content of its menu by reducing saturated fat, sodium and sugar levels.
“For example, the sugar in Hungry Jack’s buns has been reduced by over 60 per cent, the sodium level in chicken nuggets slashed by a third (34.3 per cent) and our move to a canola-based oil blend has seen the saturated fat levels in our fries reduced by a massive 76 per cent,” Mr McKie said.
In September 2011, Australian Food News reported on McDonald’s Australia’s plan to introduce the kilojoule content of items on its restaurant menus across Australia later this year.
Organic beef also on the menu
In the same announcement, Hungry Jack’s has also claimed that it is the first Australian fast food chain to introduce organic beef to its burgers. According to Hungry Jack’s, the new ‘Country Burger’, launched this week, is sourced from 20 certified organic cattle producers from Australia’s Channel Country, which incorporates parts of Queensland, the Northern Territory, South Australia and New South Wales.
As part of its new brand direction, Hungry Jack’s is also dropping its 16 year old tagline, ‘the Burgers are Better at Hungry Jack’s’, replacing it with ‘Hungry Jack’s makes it better’.
It’s cheaper to print 345 sets of menu board translites than to print by market. Don’t let them showing the kj amount on their food in all markets fool you. They have to in NSW just like the rest of the QSRs – they’ve gone the cheap and cheerful option – expecting that the other States will have to follow eventually anyway. This is budgeting wrapped up in marketing paper.
And the lower sugar in buns and new oil…congratulations HJ’s – you’ve just caught up with the rest of the QSRs who addressed all this years ago.
Maybe Hungry Jacks should consider printing on their menu boards that their so-called “Veggie Burger” actually has animal rennet in both the cheese and the patty itself, rather than misleading numerous unwitting vegetarian customers.
To kellie , the new menu boards do actually have a note in regards to rennet in the vegetarian burger. I’ve only had one customer say they didn’t want it anymore.
I worked for hungry jacks and there was a Indian temple next door, and so they would all come to hungry jacks for veggie burgers because it is against there religion to consumer beef products or something. When they found out they never came back again. btw my friend works for a major melbourne animal fat rendering manufacturer and animal rennet or fat is another word for (camel hump, goat, beef, pig, and an other scraps that get dropped at the depo on the floor. LOL welcome too western food product at its finest
oh and this extremely large fat rendering company also falsely exports beef animal fat too the middle east but it really contains pig fat and other various animals feral animals that are being culled in the bush
Absolutely disgusted to find the both the veggie patty and the cheese contains calf rennet. Disgusted and disappointed given I, and others I know, used to spruik the veggie patty out of appreciation for a ‘vegetarian option’ at a global fast food chain. I think you’ll find much much more of a negative response as infrequent customers return to stores and read this information on the new style menu.
I’m actually so glad that the new signs state that the veggie burger contains animal rennet… As I was one of those silly unsuspecting vegos that occasionally gave into the temptation of a quick meal from hungry jacks. Never ever ever again! I feel cheated and dissapointed. What a joke. You know, when I queiried the girl at the window if it was only in the cheese, she replied “I dunno, what even is it? Maybe they put it in for the meaty taste”…. meaty taste?! Ummm…