Kraft to rename its global snacks company Mondelēz International
Kraft has announced plans to change the name of its global snacks business’s corporate name to Mondelez International.
Kraft said that ‘Mondelez’ (pronounced ‘mohn-dah-leez’) is a newly coined word that “evokes the idea of ‘delicious world’”. ‘Monde’ derives from the Latin word for ‘world’, and ‘delez’ is a fanciful expression of ‘delicious’.
As previously announced, Kraft Foods is dividing to create two public companies before the end of 2012: a high-growth global snacks business and a high-margin North American grocery business.
The North American grocery company will retain the Kraft brand for its corporate identity and as the brand for many of its consumer products. As a result, the global snacks company will require a new name when it launches later this year.
Kraft’s iconic snack brands include Cadbury, Jacobs, Maxwell House, Milka, Oreo, and Trident.
Kraft’s Chairman and CEO Irene Rosenfeld said, “For the new global snacks company, we wanted to find a new name that could serve as an umbrella for our iconic brands, reinforce the global nature of this business and build on our higher purpose – to ‘make today delicious’.
Last year, the company invited employees from around the world to suggest names for the new global snacks company. As part of this co-creation process, more than 1,000 employees participated, submitting more than 1,700 names for consideration. Mondelez International was inspired by separate suggestions from two employees, one in Europe and another in North America.
If shareholders approve the amendment, the company expects the new name to become effective when the global snacks company launches before the end of 2012. The company has also reserved the stock symbol “MDLZ.”
To whom it may concern, I rang kraft early this week regarding 3cheese blend that I bought from safeway I made dinner with it Chicken Parma only to find out after it was cooked that is was mouldy we didn’t eat it, I called you the next day to voice my dissapointment the girl I was speaking to asked me how much I had spent and I told her there was chicken,ham, tomatoe sauce and the cheese and was told that you would reimburse me with a little extra for my inconvenience I received gift cards today for $15 .00 that hardly covered the cost of the chicken that I had to through out the cheese had a use by date of 2014 I offered to post it back to prove that is was mouldy but was told not to I had to spend extra money on takeaway that night as well as the money I spent on food that I had to throw out I would have expected to of had I what spent to be refunded hoping you understand my dissapointment .Thank you Patricia.