Three million loaves of bread and 600,000 litres of long life milk will be given to Australians in need over the next few months thanks to a collaboration between Foodbank, the country’s largest hunger relief agency, Government and the Australian food industry.

Goodman Fielder agreed to donate a loaf of bread to Foodbank for each loaf of Helga’s or Wonder White bought by shoppers in December last year. The target for the campaign was to reach 3 million people.

The Government has contributed $300,000 to the ‘milk fund’, which will be combined with contributions from Devondale, Tetra Pak, Visy, Toll and the Flight Centre Foundation.

“We want to thank Australia for getting behind this initiative,” John Webster, CEO of Foodbank Australia, said, “Every day, Australia’s welfare agencies are faced with the difficult challenge of providing people in need with hearty and nutritious meals.” Both bread and milk are food staples, Webster says. He added that Foodbank relies heavily on support from its Government and food and grocery industry partners.

Over the next year, the donated bread and milk will be distributed by Foodbank to 2,500 welfare agencies and 640 school breakfast programs. The bread will be used in prepared meals, separate grocery hampers and emergency relief packages; milk will be used primarily for emergency relief.

“We’re thrilled that, with the help of our customers, we’re able to fulfil our commitment to provide bread to people around Australia who are experiencing hardship,” Chris Delaney, Goodman Fielder CEO, said.

The good deeds of Goodman Fielder come in spite of recent half yearly results that showed the negative impact of Supermarket discounting on the Company’s profits.

Share