‘Artisan’ ice cream set to grow in Australian ice cream sector

Posted by AFN Staff Writers on 26th June 2013

The Australian ice cream sector will show reasonable growth over the next five years, according to market research organisation Canadean, with the ‘artisanal’ ice cream category showing the most promise for growth.

According to Canadean, the Australian ice cream sector overall will see a compound annual growth rate (CAGR) of 2.2 per cent value and 3.6 per cent volume.

Canadean predicts that ‘artisanal’ ice cream will show the most growth of the three categories over the next five years, with both value (2.3 per cent) and volume (3.8 per cent) ahead of the sector as a whole to 2017.

In the same period, ‘take home’ ice cream is expected to grow more than ‘impulse’ ice cream in terms of both value and volume, with a value CAGR of 2.2 per cent and volume CAGR of 3.7 per cent to ‘impulse’ ice cream’s value CAGR of 2 per cent and volume CAGR of 3.5 per cent between 2012 and 2017.

The Australian ice cream sector in 2012

According to Canadean, ‘take home’ ice cream took the majority share of the Australian market in 2012, with a 58.1 per cent value share and a 55.6 per cent volume share.

The next most popular category was ‘impulse’ ice cream, with a value share of 21.7 per cent and volume share of 28.3 per cent. ‘Artisanal’ ice cream made up the rest of the sector, with a 20.2 per cent value and 16 per cent volume share in 2012.

According to data from market research organisation Neilsen published in the ‘Retail World Grocery Guide 2012’, the ice cream sector in 2012 had a grocery value of $992 million, a 2.3 per cent growth on the previous year. Nestle Peters had 29.7 per cent value share overall in the sector and a 27 per cent volume share, Regal Cream had 26.3 per cent value share and 28.2 per cent volume share, and Unilever had 24.5 per cent value share and 17.9 per cent volume share.

The Neilsen data showed that multipack ice cream had 49 per cent volume share and 23.4 per cent value share of the overall market, and had a grocery value of $486.5 million in 2012. Tub ice cream had 48.7 per cent value share and 75.5 per cent volume share, with a grocery value of $483.5 million. Other ice cream desserts had 2 per cent value share and 1 per cent volume share, with a grocery value of $19.8 million.