Flowerdale launches new range of ‘microgreens’ at Coles supermarkets
Specialty food producers Flowerdale Farm have launched a retail ‘microgreen’ range in premium Coles supermarkets in Victoria.
Once the domain of exclusive restaurants, microgreens are intensely flavoured miniature versions of herbs and vegetables. Microgreens are harvested from a variety of crops during the early vegetative stage, when the very first adult leaf appears, just after the cotyledon stage.
“They offer a fresh alternative to traditional approaches to flavouring with herbs and a stylish alternative to traditional salad forms,” Flowerdale Farm said.
Flowerdale Farm said microgreens can be used to enhance both the flavour and “aesthetic” of a dish.
Three varieties of Flowerdale Farm Microgreens are currently available through premium Victorian Coles supermarkets: Coriander, Red Radish and Chives. Flowerdale Farm said it hopes to scale up to national distribution following the trial in Victorian supermarkets.
Flowerdale Farm is an Australian-owned family business with a focus on providing specialty produce. It currently supplies over 150 different varieties of Shoots, Microgreens, Sprouts, Petite Vegetables, Edible Flowers, Salad Greens and Herbs to chefs, independent green grocers and specialty grocers.
The Company has also recently introduced its retail range of Microgreens, Edible Flowers, Petite Vegetables and Sprouts to department store David Jones’ Foodhall.
Micro herbs have an intense flavour. Very expensive to buy but worth it for special occasions. I have been using these micro herbs in restaurants for years and they do make a great garnish when cut and mixed together. Nice in a salad with papaya and lime juice.
I love microgreens! So excited that they are available retail. I saw them in my local Coles for $4, so they are a similar price to cut herbs. Will definitely be purchasing them instead. The flavour intensity is far superior to cut herbs and they are living so you can’t get fresher!