The New South Wales (NSW) Government has struck a deal to showcase NSW products at Cold Storage, one of Singapore’s biggest supermarket chains, in March 2014.

The NSW Government said the promotion, facilitated by NSW Trade and Investment, would help NSW food growers and producers gain access to a major market.

“South-East Asia has a large and fast growing consumer market and represents a great opportunity for NSW growers and producers to expand their business,” said Andrew Stoner, NSW Deputy Premier and Minister for Trade and Investment, who is visiting Singapore as part of a South-East Asian trade mission. “Singapore, which is a priority market for NSW, enjoys a good quality of life and rising disposable income, plus it is dependent on external suppliers,” he said.

“Our State’s growers and producers, with their ‘clean and green’ reputation and wide variety of world-class products, are well placed the meet Singapore’s rising demand for quality and varied food,” Mr Stoner said.

The NSW Government said the promotion would be a “great opportunity” for the State’s food growers and manufacturers because Cold Storage has more than 55 stores across Singapore, including two premium supermarket chains.

“We are also looking at other ways to collaborate to increase the number of NSW products on Cold Storage’s supermarket shelves,” Mr Stoner said.

NSW Government seeking expressions of interest

NSW Trade and Investment will soon seek expressions of interest from NSW food growers and manufacturers to take part in the promotion, which will include a wide range of products, from biscuits, cakes and spreads to meat, seafood and dairy.

NSW growers and manufacturers interested in the Cold Storage promotion can email export.enquiries@business.nsw.gov.au to register to receive further information as it becomes available.

Mr Stoner is visiting Indonesia, Malaysia and Singapore to promote the NSW agribusiness sector and to identify new opportunities for NSW agribusiness exporters.

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