Beverage brand Fanta, which is part of the Coca-Cola brand portfolio, has launched a ‘low kilojoule’ beverage product in Australia called Fanta Zero Orange.

Fanta Zero Orange is a low kilojoule version of the original Fanta Orange product.

“Fanta Zero is a great new extension to our core and loved orange flavour, now offering consumers the option of a low kilojoule option of their favourite flavour,”   said Delia Maloney Fanta Marketing Manager.

“Choice is important for consumers, therefore bringing out a low kilojoule version of Fanta Orange was important for us to meet consumer needs,” Ms Maloney said. “Fanta is a family brand with 48 per cent of volume coming from families, so appealing to mum is key in delivering our growth objectives,” she said.

Fanta said the launch of the product is part if the Coca-Cola Company’s commitment to help address this issue of obesity in Australia. Australian Food News reported in July 2013 that the Coca-Cola Company had announced it would make more low calorie options available to consumers as part of this commitment.

Fanta Zero Orange is available in Coles supermarkets and in independent supermarkets in 1.25L bottles and 10x375ml can packs.

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