Maxwell Foods launches snacks for children in Australia with popular children’s icon Peppa Pig
Australian food brand Maxwell Foods has launched a range of fruit and nut snack foods branded with popular children’s cartoon figure Peppa Pig.
Maxwell Foods said “encouraging children to eat healthy food is not easy”, so it launched the Peppa Pig brand to appeal to children. Peppa Pig is to appear on all Maxwell Foods’ small cartons of high quality sultanas, apricots, and mixed fruit and nuts.
Peppa Pig is the star of an internationally successful television cartoon show that has been extremely popular around the world and in Australia is seen on the Australian Broadcasting Corporation’s television channel ABC 4Kids. The figure’s popularity has soared, with Peppa Pig licensed to a huge range of products around the world.
Maxwell Foods said the products would be “priced as affordably as possible making” to ensure they are a viable snack option for home, outings and school lunch boxes.
Maxwell Foods said snaring Peppa Pig branding was a “major coup” for the Company both in Australia and in the UK. The Company has had its products in Australian supermarkets for 30 years.
Established in 1984, Maxwell Foods sources premium fruit and nut products from around the world. Maxwell Foods recently entered into a joint-venture in Turkey to source premium apricots, in addition to its many other existing produce suppliers.
Maxwell Foods products include almonds, cashews, hazelnuts, pinenuts, peanuts, pistachios and walnuts. Dried fruit covers sultanas, apricots, cranberries and dates. As well as being available at the best possible price, they are packaged cleverly and conveniently. Packaging includes single serve boxes, pillow pack bags, zipped day pack bags, snack tubs and “on the go” cups.
The Company said that it was aware of the challenge faced by many parents in encouraging their children to eat well.
Peppa Pig snack foods will be a simple way for parents to give their children a snack that is not only sweet and tasty but good for them, said Maxwell Foods Managing Director Chris Spratt.
“Giving our kids a special treat with a nutritious fruit and nut base that satisfies their taste buds as well as being branded with one of their favourite characters is a surefire way to encourage kids to eat healthier,” Mr Spratt said.
The Peppa Pig license celebrates its 10th year in 2014. As well as DVDs and toys the character is found on everything from food and drink lines as well as clothing, vehicles and playing cards among its 63 licensees. Peppa Pig is so popular that an eponymous family theme park opened in the UK in 2011.
