Beyond Coconut Water launches new 1L pack
Global coconut water brand Beyond has launched a new one litre pack in Australia, meaning the brand is now available in this economical size, as well as grab-and-go slim line cans, and a premium glass bottle.
Beyond said the coconut water category in Australia closely followed the pattern of growth in the US market, where the category has quadrupled between 2008 and 2012. The Company estimates that the coconut water category has a value of $40 million per annum in the US, while the global category is valued at $400 million.
Beyond said it sourced and considered several coconut water suppliers throughout Asia before securing the Thailand Company, which had a “consistent, premium coconut supply commitment”. Through the engagement with Thailand Company, Beyond supports social activities in Thailand including annual education scholarships, temple restoration, funding local events within the community and local charitable endeavours to benefit the farmers.
Kadac, one of Australia’s largest health distributer has acquired exclusive health distribution of Beyond, and said the product has secured consistent placement in their “Best Seller”, ranking at number one for over 3 years. Representing a wide range and ever expanding portfolio of global and local brands, Kadac currently supplies over 4000 organic, natural and health products including vitamins and supplements; diet specific, global and organic packaged foods; beverages; natural and organic personal care products; confectionery; snacks and biscuits; and eco-friendly cleaning products.
Beyond coconut water is available at Coles and IGA supermarkets, Chemist Warehouse, Terry White Chemists, Thomas Dux grocery stores, selected 7/11 stores, Nobu restaurant and Wynn Hotel Vegas. The 1L pack is available for $4.99RRP.
